Social Media Marketing, Truth and Lies

Social Media Marketing seems to be the current buzz word for anybody seeking to increase their online existence and sales, however is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M business are now springing up all over the place these days and they are telling anyone that will listen about how exceptionally essential social media like Facebook twitter and YouTube are to your company but, for the typical small to medium sized business, does marketing to socials media actually measure up to all the buzz? Is spending a little fortune on working with a SMM company really worth it? And has anybody actually done their research study on this before they hired somebody to set up there Facebook business page? Some SMM business are establishing things like Facebook business pages (which are totally free) for $600 to $1,000 or more and telling their customers that they don't need a site since Facebook is the biggest social media on the planet and everybody has a Facebook account. Now while it may hold true that Facebook is the biggest social media network in the world and yes, Facebook's members are potential customers, the genuine question is are they actually purchasing? Social media marketing companies are all too happy to mention the positives of social media like the number of people utilize Facebook or the number of tweets were sent out in 2015 and the number of people see YouTube videos and so on but are you getting the full photo? I when sat beside a SMM "professional" at a business workshop who was spruiking to anyone who came within earshot about the amazing advantages of setting up a Facebook organisation page for small company (with him of course) and selling on Facebook. So, captivated by the previously mentioned "experts" suggestions I looked him up on Facebook only to find he had just 11 Facebook buddies (not a good start). Being the research nut that I am, I decided to take an excellent appearance into SMM in regard to selling to see if it really worked, who did it work for and if it did why did Social Media Marketing work for them? And should business rely so greatly on social media networks for sales?

As a web developer I was constantly (and now significantly) confronted with a number of social networking challenges when possible clients would state that having a site sounds great but they had a Facebook business page and had been informed by numerous sources (the ever present yet confidential "they") that socials media were the important things to do, however after discussing their needs it became rather clear that those possible clients didn't actually understand why they required social networks or SMM to produce online sales, They just wanted it. For small and medium sized service I constantly suggested constructing a quality website over any kind of social media network, why? Well it's basic truly because social media is Social Media, and social Networks are Social Networks they are not service media and business networks (that would be more like LinkedIn). I understand that sounds easy however it holds true and the statistics back it up. The truth is that social media marketing cannot tell you that Facebook is a social media network not an online search engine and regardless of the variety of Facebook users and Google users being around the exact same, individuals do not utilize Facebook in the same way that they use an online search engine like Google (which has around half the online search engine market), Yahoo and Bing to look for company or items. They utilize it to stay connected with friends and family or for news and home entertainment. In a current study done by the IBM Institute for Service Worth around 55% of all social media users specified that they do not engage with brands over social media at all and just around 23% actually actively use social media to engage with brand names. Now out of all individuals who do utilize social media and who do engage with brands whether actively or not, the majority (66%) say they have to feel a company is communicating truthfully before they will engage.

So how do you utilize social media marketing? And is it even worth doing?

Well initially of all I would say that having a well enhanced site is still going to bring you far more business that social media in many cases particularly if you are a little to medium sized regional business because far more individuals are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you do not have a site you're missing out on all of that potential company. In spite of all the (not so great) stats I still believe it is still an excellent concept for organisation to use social media just not in the same way that a lot of SMM professionals are today, Why? Is it in a Social Media Marketing business's finest interest to talk social networks up?

One of the greatest issues business face with social networks and SMM is perception. The primary reason many people give for interacting with brands or organisation on social media is to get discount rates, yet the brand names and service themselves think the main reason people interact with them on social media is to learn about new items. The majority of organisations think social media will increase advocacy, however just 38 % of customers agree.

There were some good initiatives revealed in the IBM study of companies that had gotten some sort of a manage on how to use social media to their advantage, keeping in mind that when asked exactly what they do when they connect with companies or brand names via social media, consumers list "getting discounts or vouchers" and "purchasing products and services" as the leading two activities, respectively an USA ice cream company called Cold Stone Creamery used discount rates on their items on their Facebook page. With both Cold Stone Creamery and Twelpforce the advantage is clearly in the favour of the prospective consumer & the excellent trick to social media marketing is to offer without trying to offer (or looking like your selling) regrettably most social media marketing is focused the wrong way.

Constructing a concrete purchaser to consumer relationship via social media is difficult and most likely the most benefit to organisation' utilizing social media to improve their websites Google rankings. However organisation' have to comprehend that you can't just setup a Facebook service page and wish for the best. SMM requires effort and prospective consumers need to see worth in what you have to provide by means of your social media efforts give them something worth their social interaction and time and after that you may get better outcomes.

Now just as a footnote Facebook shares have actually dropped to under $20 per share, that's half their initial cost ... and the claims are flying


As a web developer I was constantly (and now significantly) confronted with a number of social networking challenges when prospective clients would say that having a site sounds excellent but they had a Facebook company page and had been informed by different sources (the ever present yet confidential "they") that social networks were the thing to do, but after discussing their needs it ended up being quite clear that those prospective customers didn't actually know why they needed social networks or SMM to produce online sales, They simply wanted it. Well it's easy truly because social media is Social Media, and social Networks are Social Networks they are not business media and organisation networks (that would be more like LinkedIn). In a recent research study done by the IBM Institute for Company Worth around 55% of all social media users stated that they do not engage with brands over social media Elite Digital Marketing agency at all and just around 23% in fact actively utilize social media to interact with brands. Well first of all I would state that having actually a well optimized site is still going to bring you far more organisation that social media in the majority of cases especially if you are a little to medium sized regional business due to the fact that far more individuals are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you do not have a website you're missing out on all of that potential organisation. The primary reason most people give for engaging with brands or business on social media is to receive discount rates, yet the brand names and service themselves think the main reason people interact with them on social media is to find out about brand-new items.

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